José Ignacio Sanchez Butragueño

José Ignacio Sánchez Butragueño is a managing director at Andersen Consulting in Spain, who brings over 20 years of executive international experience with some of the tourism industry’s most prominent companies.

Previously, José Ignacio served as senior director of the Travel Industry at Deloitte. He was also global vice president at NH Hotel Group, where he led a team of over 230 people, driving revenue growth within a highly ambitious strategic plan. His previous experience includes serving as Revenue Management Director at Parques Reunidos, where he developed revenue optimization strategies from the ground up during the company’s IPO process. Additionally, he was Revenue Management Director for EMEA at Meliá Hotels International, overseeing a team of more than 70 people across 20+ countries.

José Ignacio offers clients an exceptional combination of strategic vision, execution expertise, and deep industry knowledge across management, transactions, and consulting. A recognized leader in the tourism and leisure sectors, he is a respected authority in commercial strategy and pricing, having played a key role in driving transformative growth for top organizations since 2001. His proactive approach balances immediate results with long-term strategic alignment, ensuring profit optimization and sustainable growth for clients in competitive markets. This commitment has solidified his reputation as an industry leader and trusted partner.

In addition to his professional achievements, José Ignacio is a distinguished professor in master’s programs, including the IMBA at IE Business School, where he shares his expertise in pricing, commercial strategy, team leadership, and talent development.