Melissa Cruz Ruiz

Melissa Cruz is a managing director at Andersen Consulting, where she leads a dynamic team specializing in operations, event management, public relations, and analytics to drive strategic marketing initiatives. Melissa plays a pivotal role in aligning client needs with the commercial team to deliver impactful solutions that serve best practices of Corporate Governance and family business in Latin America.

Melissa’s background includes founding MENA Creative, LLC, where she served as CEO, leading marketing efforts for startups and mid-sized companies. Her strategic leadership was instrumental in achieving marketing readiness and deliverables for two IPOs on the Nasdaq and TSX. Additionally, she developed and executed integrated marketing and public relations strategies across diverse industries.