Rebecca Butman

Rebecca Butman is a managing director at Andersen Consulting focused on corporate strategy, marketing, and communications. She focuses on driving strategic initiatives, building high-performing teams, and delivering impactful internal and external communications for growing organizations. Her expertise spans strategic planning, process improvement, integrated marketing campaigns, and corporate communications. She has successfully led initiatives that include:

• Designing frameworks to prioritize and execute corporate initiatives aligned with long-term business goals
• Leading high-impact, cross-functional projects to address organizational challenges and improve operational efficiency
• Building and evolving brand strategy, including positioning, messaging, and creative execution
• Developing and executing integrated marketing campaigns across content, social, CRM, and paid/earned channels
• Implementing KPIs and performance-monitoring systems to enable data-driven decision-making
• Creating and delivering compelling communications for executive leadership, employees, and external stakeholders

Rebecca excels at fostering team cultures focused on positivity, collaboration, and results. She takes pride in empowering managers and individual contributors to perform at their best while cultivating curiosity and resourcefulness.